An event description is a written overview of an event that provides potential attendees with the information they need to decide if they want to attend. A good event description should:
Include the 5 W's: Provide the who, what, when, where, and why of the event
Be clear and informative: Provide a concise overview of the event without being overly promotional
Convey the atmosphere: Communicate the unique selling points and overall atmosphere of the event
Highlight special features: Include any special features or experiences that attendees can expect
Include a call to action: Include an appealing call to action towards the end of the description